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American Warrior Combatives Case Study

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American Warrior Combatives Case Study

Overview

In 2023, American Warrior Combatives partnered with JD Creative and Consulting Solutions to achieve one simple goal: transform Randy Rozzell’s unparalleled expertise into a thriving business. As a Retired Navy SEAL, San Diego Firefighter, and black belt in Jiu-Jitsu, Randy had developed combatives programs for the U.S. Navy SEALs and wanted to channel his skills into a meaningful entrepreneurial venture.

The challenge? Building a business from scratch, without prior knowledge of branding, operations, or marketing.

That’s where we came in.


The Foundation

We began by collaborating with Randy to define his vision and bring his idea to life. Through our Business Development Process, we established the core identity of American Warrior Combatives, focusing on Randy’s authentic expertise and his dedication to teaching practical combative techniques to a wide audience.

From the ground up, we built the brand:

  • Naming & Legal Filings: From securing the business name to handling all legal setup, we ensured a solid foundation.
  • Branding & Design: We crafted a cohesive brand identity, including the logo, color palette, tone, and overall theme, reflecting strength, discipline, and professionalism.
  • Marketing Infrastructure: We designed a high-conversion website to showcase Randy’s credentials and seamlessly deliver his offerings.

Creating High-Value Assets

To amplify Randy’s expertise and establish his authority in the field, we worked on several high-impact projects:

  1. Professional Online Courses: Understanding the importance of delivering high-quality content, Randy chose to work with our professional video creative team to film his online courses. Rather than relying on basic tripod-and-phone setups, we produced studio-quality videos to ensure a polished and engaging learning experience for his audience. The result: a premium product that reflects the caliber of Randy’s training.
  2. Book Development: Recognizing the power of storytelling and thought leadership, Randy partnered with us to create a book that would share his journey and philosophy with the world. Our team managed every step of the process:
    • Developing the concept and structure
    • Writing and editing the manuscript
    • Typesetting and designing a compelling cover
    • Producing an eBook and audiobook to expand its reach

This book became a cornerstone of Randy’s brand, serving as both a marketing tool and a source of inspiration for his audience.


The Expansion

With the brand foundation and high-value assets in place, we shifted focus to growth and partnerships. JD Creative and Consulting Solutions spearheaded efforts to secure corporate contracts, expanding Randy’s impact beyond individual consumers. From schools and hospitals to corporate entities, American Warrior Combatives became a go-to solution for organizations seeking cutting-edge combative training tailored to their unique needs.

Our contributions included:

  • Corporate Partnerships: Strategic outreach to institutions in need of combative training, including hospitals, schools, and private corporations.
  • Creative Direction: Consistent messaging that highlights Randy’s unique qualifications and the unparalleled quality of his programs.

The Results

The results speak for themselves. Since launching with JD Creative and Consulting Solutions, American Warrior Combatives has seen consistent growth in revenue, partnerships, and brand recognition. The business is on track to achieve a 10X revenue increase within two years of inception.

Randy’s work is now empowering individuals and organizations to prioritize safety, preparedness, and confidence. From tailored training for schools to high-level corporate contracts, his influence continues to grow, solidifying American Warrior Combatives as a leader in the combatives training industry.


A Partnership for the Future

American Warrior Combatives is more than a business; it’s a testament to what can be achieved with the right guidance and expertise. Our partnership with Randy reflects the core values of JD Creative and Consulting Solutions: helping passionate professionals transform their skills into impactful, scalable businesses.

If you’re looking to build your vision from the ground up, we’re ready to make it happen.

Train smart. Train strong. American Warrior Combatives.

JDC