In 2023, American Warrior Combatives partnered with JD Creative and Consulting Solutions to achieve one simple goal: transform Randy Rozzell’s unparalleled expertise into a thriving business. As a Retired Navy SEAL, San Diego Firefighter, and black belt in Jiu-Jitsu, Randy had developed combatives programs for the U.S. Navy SEALs and wanted to channel his skills into a meaningful entrepreneurial venture.
The challenge? Building a business from scratch, without prior knowledge of branding, operations, or marketing.
That’s where we came in.
We began by collaborating with Randy to define his vision and bring his idea to life. Through our Business Development Process, we established the core identity of American Warrior Combatives, focusing on Randy’s authentic expertise and his dedication to teaching practical combative techniques to a wide audience.
From the ground up, we built the brand:
To amplify Randy’s expertise and establish his authority in the field, we worked on several high-impact projects:
This book became a cornerstone of Randy’s brand, serving as both a marketing tool and a source of inspiration for his audience.
With the brand foundation and high-value assets in place, we shifted focus to growth and partnerships. JD Creative and Consulting Solutions spearheaded efforts to secure corporate contracts, expanding Randy’s impact beyond individual consumers. From schools and hospitals to corporate entities, American Warrior Combatives became a go-to solution for organizations seeking cutting-edge combative training tailored to their unique needs.
Our contributions included:
The results speak for themselves. Since launching with JD Creative and Consulting Solutions, American Warrior Combatives has seen consistent growth in revenue, partnerships, and brand recognition. The business is on track to achieve a 10X revenue increase within two years of inception.
Randy’s work is now empowering individuals and organizations to prioritize safety, preparedness, and confidence. From tailored training for schools to high-level corporate contracts, his influence continues to grow, solidifying American Warrior Combatives as a leader in the combatives training industry.
American Warrior Combatives is more than a business; it’s a testament to what can be achieved with the right guidance and expertise. Our partnership with Randy reflects the core values of JD Creative and Consulting Solutions: helping passionate professionals transform their skills into impactful, scalable businesses.
If you’re looking to build your vision from the ground up, we’re ready to make it happen.
Train smart. Train strong. American Warrior Combatives.